Beyond the Dye: Jordana Oberman on Fear, Freedom, and Gray Hair as an Actor
Actor and coach, Jordana Oberman, shares how embracing her gray hair became a lesson in authenticity, freedom, and showing up fully as herself.
FROM OUR FOUNDER
After spending two decades dyeing my prematurely gray hair, I made the decision to embrace my natural silver back in 2015. I quickly realized there was a lack of reliable information and products specifically designed for silver hair.
Drawing on over 20 years of experience in the beauty and consumer goods industry, I founded Silverist to create something better—products that meet the highest standards of clean beauty, using high-quality, plant-based ingredients and proven actives to address holistic silver hair needs from the ground up and root to tip.
Silverist is here to celebrate natural silver hair and to provide the education and support that was missing when I started my journey. I want to empower others to wear their silver as the fabulous, beautiful crown that it is.
EVELYN WANG
FOUNDER & CHIEF SILVERIST
WE'RE BUILT FROM THE ROOT ON AN UNDERSTANDING OF THE UNIQUE ATTRIBUTES OF GRAY HAIR
GRAY HAIR SCIENCE
HEAT SENSITIVE
Gray hair has less melanin, so like fairer skin tones, it is more sensitive to heat and UV damage.
DISCOLORATION PRONE
Due to its light translucent tones, product build-up and damage show up more easily on grays and silvers.
DELICATE STRUCTURE
Gray hairs are often more porous, which means they can lose moisture quickly, and become dry and frizzy.
SCALP CARE
Various factors (hormones, age, hair dye damage) can mean the scalp is more dry and sensitive.
READY TO ELEVATE YOUR GRAY GAME
SILVER CROWNS START HERE
Explore our range of products designed to amplify and care for your natural silver hair.
Our Promise to the community
We will not cover up. We’re here to help you shine, not fade. We're here to celebrate the most authentic, confident, and empowered version of you.
MEET THE COMMUNITY
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