Infographic about hard water causing dull hair tone and affecting an estimated 85 percent of US homes
Hair care infographic showing hard water minerals and metals cause dullness, rough feel, and reduced shine
Gray hair shown before and after Clarity Reset Demineralizer Pre-Shampoo, with a brighter, cooler appearance after
Formula infographic showing mineral-cleansing ingredients that remove deposits and balance hair pH
Scent profile with cucumber, bergamot, citrus, jasmine, eucalyptus blossoms, lily, sandalwood, sage clary, and lavender
Graphic stating Not a purple shampoo and building subtle toning with each wash without stripping, drying, or purple staining
Comparison of regular purple shampoo and Silverist buildable tone shampoo benefits and usage
Before and after gray hair comparison showing a smoother, more lustrous finish after Lustrous Rituals shampoo
Consumer study: 100+ testers reported moisturized hair, less brassiness and frizz, and balanced scalps
Before-and-after comparison of a woman with long gray hair, labeled BEFORE and AFTER
Silverist 2-week blinded study: over 100 testers reported hydrated hair, less frizz, enhanced volume and balanced scalps
Before and after comparison of a woman with long gray hair, shown straight on the left and wavy with brighter silver tones on the right
Consumer study infographic showing over 100 testers reported softer, smoother, hydrated hair and improved shine after heat styling
Signature scent profile showing green parsley, crisp apple, bright citrus, geranium rose, rosemary, 100 percent naturally derived, no artificial fragrance

The Ultimate Bundle: Demineralizer, Shampoo, Conditioner & Leave-In Serum

4.5
Rated 4.5 out of 5 stars
533 Reviews
Sale Price: $118.00 Regular price $128.00
Description

Meet The Ultimate Bundle for Silver Hair

Remove buildup. Reset the strand’s surface. Tone, condition, and finish with lightweight care.

This four-product bundle pairs Clarity Reset Demineralizer Pre-Shampoo with our 3-Step System for natural silver, gray, and white hair. Start with a three-minute treatment to help remove hard-water mineral and metal buildup, then gently tone, smooth, and protect your strands for brighter-looking tone, soft texture, and luminous shine.

Includes ($128 value):

  • 1 x 5.55 FL OZ/153 ML ($32 value) Clarity Reset Demineralizer Pre-Shampoo
  • 1 x 9.29 FL OZ/275 ML ($32 value) Lustrous Rituals Buildable Tone Shampoo
  • 1 x 9.29 FL OZ/275 ML ($32 value) Smooth Harmony Shine-Infusing Conditioner
  • 1 x 5.55 FL OZ/153 ML ($32 value) Holistic Benefits Leave-In Hair Serum

Clarity Reset Demineralizer Pre-Shampoo
Start with a clean slate. This gentle pre-shampoo treatment uses chelation to help remove hard-water mineral, metal, and chlorine buildup that can leave hair looking dull and feeling coated. Applied to dry hair for just three minutes, it resets the strand’s surface without stripping softness, helping restore clearer-looking tone, brightness, and shine. Use weekly or as needed before your shampoo, conditioner, and leave-in routine.

Lustrous Rituals Buildable Tone Shampoo
Gently build brighter tone. This soft-gray shampoo helps neutralize yellowing and brassiness without the drying or staining associated with traditional purple shampoos. Enjoy subtle brightening from the first use, with a buildable effect over time. Its sulfate-free formula preserves moisture and shine, keeping silver hair looking luminous and feeling soft.

Smooth Harmony Shine-Infusing Conditioner
Infuse your strands with glossy shine and smoothness. This lightweight, silicone-free conditioner features hyaluronic acid and rice protein to soften and detangle without weighing hair down. It helps shield against humidity, smooth frizz, and tame flyaways for sleek, manageable strands.

Holistic Benefits Leave-In Hair Serum
Finish with lightweight care and protection. This crème-serum combines a heat protectant with an all-in-one leave-in treatment to volumize, condition, detangle, smooth, soften, hydrate, and boost shine. It helps shield hair from humidity and heat styling up to 450°F.

Dermatologist Tested.

Consumer Tested on the Hair We’re Made For.*

*Clarity Reset Demineralizer Pre-Shampoo has been consumer tested in a blinded single-use study with 100 testers who have at least 30% natural gray hair across all hair types, and over 30 testers with color-treated hair.

*Lustrous Rituals Buildable Tone Shampoo, Smooth Harmony Shine-Infusing Conditioner, and Holistic Benefits Leave-In Hair Serum have each been consumer tested in a blinded 2-week study with over 100 testers who have at least 30% natural gray hair, across all hair types.

Benefits

Clarity Reset Demineralizer Pre-Shampoo

  • Uses gentle chelation to help remove hard-water mineral, metal, and chlorine buildup.
  • Resets the hair strand’s surface, preparing hair for toning and conditioning.
  • Helps restore clearer-looking tone, brightness, and shine while leaving hair feeling fresher and less coated without stripping softness.

Lustrous Rituals Buildable Tone Shampoo

  • Gently helps neutralize yellowing and brassiness with subtle, buildable tone.
  • Brightens from the first use, with buildable toning over time.
  • Helps preserve moisture and shine without the drying or staining associated with traditional purple shampoos.

Smooth Harmony Shine-Infusing Conditioner

  • Infuses hair with glossy shine and smoothness without weighing it down.
  • Softens and detangles for manageable strands.
  • Helps shield against humidity, smooth frizz, and tame flyaways.

Holistic Benefits Leave-In Hair Serum

  • Volumizes, hydrates, and boosts shine with lightweight leave-in care.
  • Conditions, detangles, smooths, and softens strands.

Helps shield hair from humidity and heat styling up to 450°F.

How to Use

STEP 1 - CLARIFY & RESET: Use the Clarity Reset Demineralizer Pre-Shampoo as the first step. Shake well. Spray onto dry hair, fully saturating from roots to ends and especially wherever buildup is most noticeable. Leave on for 3 minutes, then rinse thoroughly. Use weekly or on an as needed before shampooing.

STEP 2 - CLEANSE & TONE: Massage Lustrous Rituals Buildable Tone Shampoo onto already wet hair and lather from scalp to tips. Add more water to increase foaming. To build tone faster, leave the shampoo on for 5–10 minutes before rinsing. Rinse and repeat as desired. Tone correction builds gradually with each use.

Lustrous Rituals Buildable Tone shampoo is designed to work across all tones of natural gray, white, silver and even blonde hair. If you’re concerned about how your hair will respond to the shampoo’s non-permanent pigments, test on a small section first to ensure the results align with your expectations. Results can vary based on factors such as hair porosity and water quality.

STEP 3 - CONDITION: Work Smooth Harmon Shine-Infusing Conditioner through clean wet hair from root to tips and leave on for 3-5 minutes before rinsing off. Vary the leave-on time depending on your hair's moisture needs.

STEP 4 - PROTECT & VOLUMIZE: Apply Holistic Benefits Leave-In Hair Serum to clean, towel-dried hair, working through the lengths. Start with a small amount and add more as needed. Leave in and style as usual. Between washes, a small amount can be applied to dry hair to refresh softness and shine.

Ingredients

CLARITY RESET DEMINERALIZER PRE-SHAMPOO: Water (Aqua, Eau) Polyglyceryl-6 Caprylate Polyglyceryl-4 Caprate Sodium Polyitaconate Sodium Citrate Phenoxyethanol Pentylene Glycol Triethyl Citrate Citric Acid Ethylhexylglycerin Glycerin Sapindus Mukorossi Fruit Extract Triticum Vulgare (Wheat) Bran Extract Salvia Sclarea (Clary) Oil Hexyl Acetate 1,2-Hexanediol Caprylyl Glycol Oxacycloheptadec-10-en-2-one Eucalyptus Globulus Leaf Oil Dimethyl Heptenal Eugenia Caryophyllus (Clove) Leaf Oil Citrus Aurantifolia (Lime) Oil Lavandula Spica (Lavender) Flower Oil Citrus Limon (Lemon) Peel Oil Citrus Aurantium Bergamia (Bergamot) Fruit Oil Cis-3-Hexenyl Salicylate3-Hexenol Carum Petroselinum (Parsley) Seed Oil Benzyl Acetate Cedrus Atlantica Bark Oil Cinnamomum Camphora (Camphor) Bark Oil Santalum Album (Sandalwood) Oil Jasminum Officinale (Jasmine) Flower Oil Citronellol Terpineol Hydroxycitronellal

LUSTROUS RITUALS BUILDABLE TONE SHAMPOO: Water (Aqua, Eau) Sodium Cocoyl Isethionate Cocamidopropyl Betaine Cocamidopropyl Hydroxysultaine Cocamide MIPA Sodium Methyl Cocoyl Taurate Glycerin Glyceryl Stearate Sodium Chloride Cetyl Alcohol Stearamidopropyl Dimethylamine Polyquaternium-73 Niacinamide Sodium Hyluronate Polyporus Umbellatus (Mushroom) Extract Chlorella Vulgaris Extract Rosmarinus Officinalis (Rosemary) Leaf Oil Helianthus Annuus (Sunflower) Seed Oil Pongamia Glabra Seed Oil Salvia Sclarea (Clary) Oil Eugenia Caryophyllus (Clove) Leaf Oil Carum Petroselinum (Parsley) Seed Oil Emblica Officinalis Fruit Extract Citrus Limon (Lemon) Fruit Extract Hydrolyzed Rice Protein Coconut Acid Glycol Distearate Polycitronellol Guar Hydroxypropyltrimonium Chloride Diheptyl Succinate Glycol Stearate Caprylic/Capric Triglyceride Fructose Citrus Aurantium Bergamia (Bergamot) Fruit Oil Citrus Aurantifolia (Lime) Oil Lactic Acid Calcium Pantothenate Sodium Ascorbyl Phosphate Basic Blue 99 Basic Red 76 Gluconolactone Sodium Benzoate Trisodium Ethylenediamine Disuccinate Triethyl Citrate 3-Hexenol Oxacycloheptadec-10-en-2-one Dimethyl Heptenal Ethyl Acetate Hexyl Acetate cis-3-Hexenyl Salicylate Sodium Starch Octenylsuccinate Maltodextrin Pentylene Glycol Citric Acid Propanediol Triolein Sodium Citrate Calcium Gluconate Capryloyl Glycerin/Sebacic Acid Copolymer Glycol Tocopheryl Acetate Pyridoxine HCl Silica Citronellol Linalyl Acetate Hydroxycitronellal Limonene Linalool

SMOOTH HARMONY SHINE-INFUSING CONDITIONER: Water (Aqua, Eau), Stearyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycol Distearate, Caprylic/Capric Triglyceride, Polyquaternium-73, Niacinamide, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, Chlorella Vulgaris Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Helianthus Annuus (Sunflower) Seed Oil, Pongamia Glabra Seed Oil, Salvia Sclarea (Clary) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Carum Petroselinum (Parsley) Seed Oil, Emblica Officinalis Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Panthenol, Glycerin, Hydrolyzed Rice Protein, Lactic acid, Phenoxyethanol, Polycitronellol, Guar Hydroxypropyltrimonium Chloride, Diheptyl Succinate, Fructose, Triolein, Sodium Starch Octenylsuccinate, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Triethyl Citrate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantifolia (Lime) Oil, Isopropyl Alcohol, 3-Hexenol, Oxacycloheptadec-10-en-2-one, Calcium Pantothenate, Maltodextrin, Pentylene Glycol, Dimethyl Heptenal, Ethyl Acetate, Hexyl Acetate, cis-3-Hexenyl Salicylate, Citronellol, Sodium Citrate, Sodium Ascorbyl Phosphate, Hydroxycitronellal, Propanediol, Tocopheryl Acetate, Pyridoxine HCl, Capryloyl Glycerin/Sebacic Acid Copolymer, Citric Acid, Sodium Chloride, Basic Red 76, Basic Blue 99, Silica, Citronellol, Linalyl Acetate, Hydroxycitronellal, Limonene, Linalool, Eugenol

HOLISTIC BENEFITS LEAVE-IN HAIR SERUM: Water (Aqua, Eau) Cetyl Alcohol Dicetyldimonium Chloride Propanediol Behentrimonium Chloride Caprylic/Capric Triglyceride Niacinamide Polyquaternium-73 Hydrolyzed Rice Protein Glycerin Rosmarinus Officinalis (Rosemary) Leaf Oil Helianthus Annuus (Sunflower) Seed Oil Pongamia Glabra Seed Oil Emblica Officinalis Fruit Extract Polyporus Umbellatus (Mushroom) Extract Chlorella Vulgaris Extract Tremella Fuciformis (Mushroom) Extract Cannabis Sativa Seed Oil Glycine Soja (Soybean) Oil Salvia Sclarea (Clary) Oil Eugenia Caryophyllus (Clove) Leaf Oil Carum Petroselinum (Parsley) Seed Oil Citrus Aurantium Bergamia (Bergamot) Fruit Oil Citrus Aurantifolia (Lime) Oil Citrus Limon (Lemon) Fruit Extract Tocopherol Lactic Acid Sodium Hyaluronate Propylene Glycol Xylitylglucoside Anhydroxylitol Panthenol Glyceryl Stearate Polycitronellol Fructose Isopropyl Alcohol Xylitol Capryloyl Glycerin/Sebacic Acid Copolymer Pentylene Glycol Diheptyl Succinate Triolein Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Glucose Sodium Citrate Triethyl Citrate 3-Hexenol Citric Acid Oxacycloheptadec-10-en-2-one Dimethyl Heptenal Ethyl Acetate Hexyl Acetate cis-3-Hexenyl Salicylate Hydroxypropylcellulose Silica Phenoxyethanol Citronellol Hydroxycitronellal Limonene Linalool Linalyl Acetate Pinene

How to Recycle

Ready to recycle? Rinse out any leftover product, and your aluminum bottle is good to go in the recycling bin. Pumps cannot be recycled at this time because they are made of mixed materials, so please dispose of them properly. Our outer carton is also fully recyclable. Just flatten and place into your recycling bin.

Leaping Bunny cruelty free certification badge

Cruelty Free

No artificial fragrance icon

No Artificial Fragrance

Silicone free icon

Silicone Free

Sulfate free icon

Sulfate Free

4.5
Rated 4.5 out of 5 stars
Based on 533 reviews
86%would recommend these products
Slide 1 selected
533 reviews
  • Kelly I.
    Verified Buyer
    Reviewing
    Clarity Reset Demineralizer Pre-Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Great for keeping my gray hair bright

    I’m always looking for products that help keep my natural gray hair looking bright and fresh, especially since mineral buildup can really show up on silver hair. I love using this before shampooing to give my hair a good reset. My hair feels clean without feeling stripped or dried out afterward. This is a great addition to my wash-day routine! 🩶

    S Profile picture for Silverist
    Silverist
    1 week ago

    Gorgeous results! Thanks for sharing!

  • Trina A.
    Verified Buyer
    Reviewing
    Clarity Reset Demineralizer Pre-Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    From Dull to Dazzling Silver Hair

    I have extremely hard water at my my home this demineralizer product has elevated my hair care game. I was surprised to see how soft, shiny, and vibrant my hair felt after just one use before shampooing. This product has made a positive difference to the appearance and feel of my silver strands. Unfortunately I don't have a water softener system, so I am thrilled I had treat any harsh build up with this unique product.

    S Profile picture for Silverist
    Silverist
    1 week ago

    Thank you so much for sharing your experience!

  • Caren H.
    Verified Buyer
    Reviewing
    Clarity Reset Demineralizer Pre-Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    A must addition to my weekly routine

    1st this product smells heavenly! Quick 3 minutes and then wash and condition with the SILVERIST shampoo and conditioner and strangers will stop you on the street to tell you how gorgeous your hair is. I love the Demineralizer it made my hair brighter and softer!

    S Profile picture for Silverist
    Silverist
    1 week ago

    Wow! Stunning results! Thank you for sharing!

  • Lillian R.
    Verified Buyer
    Reviewing
    Clarity Reset Demineralizer Pre-Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Saw a difference after first use!

    I used this today and noticed a huge difference right away. My hair was much softer. I will definitely keep using this.

    S Profile picture for Silverist
    Silverist
    2 weeks ago

    Thanks for sharing your results!

  • Lisa R.
    Verified Buyer
    Reviewing
    Clarity Reset Demineralizer Pre-Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Satisfied

    Omg this pre shampoo has given my silver strands so much life I couldn’t believe how they sparkled. Now I know what true silver strands should look like! Not brassy or yellowish. Thank you Silverist 🤍

    S Profile picture for Silverist
    Silverist
    2 weeks ago

    You are truly sparkling, Lisa!

FAQ'S

Could I use Silverist products even if I don't have gray or silver hair?

Silverist products are crafted for natural gray hair, focusing on the unique needs of silver strands. However, the products have been tested on all hair types and can absolutely be used even if you don't have natural gray hair.

If you share concerns like tone brightness, moisture, shine, smoothness, scalp care, or heat protection, Silverist formulas may be your hair's perfect match.

Are Silverist products safe to use on color-treated hair?

Silverist products are generally suitable for color-treated hair.

Because color-treated hair can be more porous and absorb pigment unevenly, we recommend a strand test before using our shampoo or conditioner, especially if you find your hair to be sensitive to hair toning treatments.

Our hair treatments are designed for all hair types, including color-treated hair. Clarity Reset Demineralizer Pre-Shampoo has also been consumer-tested with people who have color-treated hair.

Is Silverist compatible with keratin or hair "Botox" treatment aftercare?

Generally, yes; however a common aftercare concern is sodium chloride. Our formulas are sulfate-free, but our shampoo and conditioner contain small amounts of sodium chloride. If your stylist recommends avoiding it entirely, then it’s best to avoid those two products.

Our Holistic Benefits Leave-In Hair Serum and Clarity Reset Demineralizer Pre-Shampoo are formulated without sodium chloride.

Are these products good for curly, textured, or wavy hair?

Our products have been developed for and tested on all hair types, from 1A to 4C.

Are Silverist products allergy-safe/hypoallergenic?

We do not specifically test for individual allergies or claim that our products are hypoallergenic. While we adhere to a strict clean ingredient policy and each formula undergoes dermatologist-led safety-testing, an allergic reaction is still possible.

We disclose our full ingredient lists, including all fragrance components, on each product page. If you have known allergies, please review these carefully before use.

Why sulfate-free matters for your hair and what to expect?

Sulfates, such as Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES), are commonly found not only in shampoos but also in dish soaps and household cleaners. These powerful surfactants are great for cutting through grease and grime, but on your hair, they can be overly harsh, stripping your scalp and hair of its natural oils.

Switching to sulfate-free products offers a gentler alternative that helps maintain your hair’s moisture and condition, especially for natural silver grays. If you're currently using a product with sulfates, you might notice a softer, less foamy lather that what you're used to. This is part of a more gentle cleansing process that does not strip your hair and scalp of natural oils it needs to be in its best condition.

If you feel your hair needs it, a second cleanse can help ensure all impurities are removed and allow your hair and scalp to better absorb nourishing ingredients. With the second wash, you may also notice a richer lather and that fresh, clean feeling—without the harsh effects of sulfates.

Why would I switch to a silicone-free product and what to expect?

Silicones, like Dimethicone, and Cyclopentasiloxane, are common in conditioners and shampoos, providing a smooth, silky feel that helps with detangling and adds shine. However, silicones are synthetic ingredients that coat the hair, acting like a plastic barrier. This layer blocks moisture and nutrients from penetrating the hair. Over time, they can create build-up on the hair that becomes especially noticeable on natural gray silvers.

Switching to silicone-free products allows your hair to absorb moisture and nutrients again, but if you are currently using a silicone-based product, it may take 5-7 washes for the silicone layer to fully wash away. During this time, your hair might feel drier or less silky, but that’s because you’re shedding the synthetic coating. As your hair adjusts, the natural hydration from clean ingredients will restore softness and shine without the buildup.

Are the products fragrance-free?

All Silverist formulas are free of artificial fragrance and contain naturally derived fragrances only. We list every ingredient on each product page, including all fragrance components, rather than using the umbrella terms “fragrance” or “parfum.”

Does Silverist test on animals?

No, all our products are cruelty-free. We are a Leaping Bunny Certified brand.

Are these formulas alcohol free?

Stearyl and cetyl alcohols are non-drying fatty alcohols that are included in our formulas for their excellent moisturizing and conditioning benefits for the hair. They help to nourish and smooth the hair. Isopropyl alcohol does appear in our conditioner formula as a minor ingredient as it is part of a blended ingredient complex that includes the use of a small amount of isopropyl alcohol as a solvent.

Are the formulas gluten-free?

While we do not add gluten to our formulas, Silverist formulas are not certified gluten-free. We do not perform additional gluten-free testing. If you are concerned about a gluten reaction or allergy, we recommend you do a patch test prior to use and consult your physician.

Can you tell me about the bottle material?

The aluminum bottle made in the USA, BPA-free and fully recyclable.

Where do you ship?

Currently, orders placed directly through Silverist.com ship within the USA only.

International customers may be able to purchase official Silverist products through our Amazon storefront.