A bottle of Lustrous Rituals Buildable Tone Shampoo by Silverist, designed for natural gray, silver, and white hair.
This is not a purple shampoo. Light gray shampoo formula swatch showing formula calibrated for toning natural gray white silver hair.
Front view of Lustrous Rituals Buildable Tone Shampoo in a silver pump bottle against a dark gradient background
Lustrous Rituals Buildable Tone Shampoo, full-size vs travel-size pump bottles
Graphic stating Not a purple shampoo and building subtle toning with each wash without stripping, drying, or purple staining
Comparison of regular purple shampoo and Silverist buildable tone shampoo benefits and usage
Benefits infographic showing subtle toning, gentle cleansing, hydration, softening, heat protection, and scalp conditioning
Before and after gray hair comparison showing a smoother, more lustrous finish after Lustrous Rituals shampoo
Consumer study: 100+ testers reported moisturized hair, less brassiness and frizz, and balanced scalps
Created with high purity toning pigments, niacinamide, hyaluronic acid, nourishing oils, mushroom blend, and fermented microalgae
Signature scent profile showing green parsley, crisp apple, bright citrus, geranium rose, rosemary, 100 percent naturally derived, no artificial fragrance
Collage of gray hair in varied shades and textures labeled For all shades of gray and hair types
Front view of Silverist hair-care products including Clarity Reset Demineralizer Pre-Shampoo with “Made to Make You Shine” headline

Lustrous Rituals Buildable Tone Shampoo

4.5
Rated 4.5 out of 5 stars
200 Reviews
$32.00
Size
Description

SIZE OPTIONS: FULL SIZE (9.29 oz) & TRAVEL SIZE (3.4 oz)

It's Not Another Purple Shampoo.

This soft gray toning shampoo is made specifically for natural gray, silver, and white hair. It delivers a subtle infusion of high-purity pigments to help counter yellowing and brassiness – gently and gradually. Different from traditional purple shampoos, this sulfate-free formula helps maintain and brighten the light translucent tones in your hair, without staining or drying. Shine is revived. Smoothness is restored. And your natural silvers stay luminous between washes. 

Leave your hair feeling clean, soft, and hydrated, with noticeably less frizz. Your scalp will feel balanced, comfortable, and cared for.

Best for light to medium toning needs. Also works on blonde tones.

Dermatologist Tested.

Developed for Silver Hair. Tested with Silver Hair.*

*Consumer tested in a blinded 2 week study with over 100 testers who have at least 30% natural gray hair, across all hair types.

**Travel sizes are final sale.

Benefits
  • Tone your hair with high-purity toning pigments to banish yellowing and brassiness
  • Help guard against humidity with a protective barrier formulated with a blend of saccharides: umbrella polypore mushroom, hyaluronic acid, and fructose
  • Boost shine, moisture and smoothness
  • Balance and nourish the scalp with fermented microalgae, niacinamide, and hyaluronic acid
  • Optimally pH balanced
How to Use

Massage onto wet hair. Lather through from scalp to tips. Add more water to increase foaming. If you want to build tone faster, let the shampoo sit on the strand for 5-10 minutes. Tone correction will build gradually with each use. Rinse and repeat as desired.

This shampoo is designed not to stain your strands, but variances in hair porosity or water quality can react differently. If you have concerns about how your hair will reacts with the non-permanent pigments in Silverist, try the shampoo on a small patch first.

Ingredients
Key Ingredients:
  • Niacinamide
  • Hyaluronic Acid
  • Umbrella Polypore Mushroom
  • Amla, Karanja & Sunflower Seed Oils
  • Fermented Microalgae
  • Rice Protein
Full Ingredient List:

Water (Aqua, Eau) Sodium Cocoyl Isethionate Cocamidopropyl Betaine Cocamidopropyl Hydroxysultaine Cocamide MIPA Sodium Methyl Cocoyl Taurate Glycerin Glyceryl Stearate Sodium Chloride Cetyl Alcohol Stearamidopropyl Dimethylamine Polyquaternium-73 Niacinamide Sodium Hyluronate Polyporus Umbellatus (Mushroom) Extract Chlorella Vulgaris Extract Rosmarinus Officinalis (Rosemary) Leaf Oil Helianthus Annuus (Sunflower) Seed Oil Pongamia Glabra Seed Oil Salvia Sclarea (Clary) Oil Eugenia Caryophyllus (Clove) Leaf Oil Carum Petroselinum (Parsley) Seed Oil Emblica Officinalis Fruit Extract Citrus Limon (Lemon) Fruit Extract Hydrolyzed Rice Protein Coconut Acid Glycol Distearate Polycitronellol Guar Hydroxypropyltrimonium Chloride Diheptyl Succinate Glycol Stearate Caprylic/Capric Triglyceride Fructose Citrus Aurantium Bergamia (Bergamot) Fruit Oil Citrus Aurantifolia (Lime) Oil Lactic Acid Calcium Pantothenate Sodium Ascorbyl Phosphate Basic Blue 99 Basic Red 76 Gluconolactone Sodium Benzoate Trisodium Ethylenediamine Disuccinate Triethyl Citrate 3-Hexenol Oxacycloheptadec-10-en-2-one Dimethyl Heptenal Ethyl Acetate Hexyl Acetate cis-3-Hexenyl Salicylate Sodium Starch Octenylsuccinate Maltodextrin Pentylene Glycol Citric Acid Propanediol Triolein Sodium Citrate Calcium Gluconate Capryloyl Glycerin/Sebacic Acid Copolymer Glycol Tocopheryl Acetate Pyridoxine HCl Silica Citronellol Linalyl Acetate Hydroxycitronellal Limonene Linalool

How to Recycle

Ready to recycle? Rinse out any leftover product, and your aluminum bottle is good to go in the recycling bin. Pumps cannot be recycled at this time because they are made of mixed materials, so please dispose of them properly. Our outer carton is also fully recyclable. Just flatten and place into your recycling bin.

Leaping Bunny cruelty free certification badge

Cruelty Free

No artificial fragrance icon

No Artificial Fragrance

Silicone free icon

Silicone Free

Sulfate free icon

Sulfate Free

4.5
Rated 4.5 out of 5 stars
Based on 200 reviews
87%would recommend these products
Slide 1 selected
200 reviews
  • Tonya S.
    Verified Buyer
    Reviewing
    Lustrous Rituals Buildable Tone Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Shiny hair

    My hair is so shiny. I get a lot of compliments. Love the products

    S Profile picture for Silverist
    Silverist
    1 month ago

    We love seeing your photo! Thank you for sharing and we're so glad the products are working well for you!

  • Natasha G.
    Verified Buyer
    Reviewing
    Lustrous Rituals Buildable Tone Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    The perfect shampoo for my hair!

    I’ve had a difficult time finding the perfect product for my fine gray hair. This is it. I loved it from the first time I used it. I’m completely sold on its lightweight but it calms the tone of my hair. It’s not harsh like some purple shampoos. I highly recommend it!

    S Profile picture for Silverist
    Silverist
    2 months ago

    We're so glad to hear this! Thank you for sharing!

  • Lisa R.
    Verified Buyer
    Reviewing
    Lustrous Rituals Buildable Tone Shampoo on TikTok Shop
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    A happy customer

    My curls love the Silverist products, the hydration in the shampoo, conditioner, and leave in serum has my curls super hydrated

    S Profile picture for Silverist
    Silverist
    3 months ago

    Thank you for sharing your gorgeous results! 💫

  • Hillary G.
    Verified Buyer
    Reviewing
    Lustrous Rituals Buildable Tone Shampoo on TikTok Shop
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Great stuff

    I’ve been caring for my silver, white & pepper colored hair by using the Silverist products for almost 2 years. Dye free & loving my hair.

    S Profile picture for Silverist
    Silverist
    3 months ago

    Love seeing your results! Thank you for sharing!

  • Annette A.
    Verified Buyer
    Reviewing
    Lustrous Rituals Buildable Tone Shampoo on TikTok Shop
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Silverist complimented

    I love love love using this amazing shampoo. i’m always getting compliments on how beautiful my hair looks the silver shines and they always ask me. How do I keep it looking so fresh and luxury and I said of course I use Silverist.

    S Profile picture for Silverist
    Silverist
    3 months ago

    Thank you so much for helping to spread the work about Silverist! Your hair looks beautiful!

FAQ'S

Could I use Silverist products even if I don't have gray or silver hair?

Silverist products are crafted for natural gray hair, focusing on the unique needs of silver strands. However, the products have been tested on all hair types and can absolutely be used even if you don't have natural gray hair.

If you share concerns like tone brightness, moisture, shine, smoothness, scalp care, or heat protection, Silverist formulas may be your hair's perfect match.

Are Silverist products safe to use on color-treated hair?

Silverist products are generally suitable for color-treated hair.

Because color-treated hair can be more porous and absorb pigment unevenly, we recommend a strand test before using our shampoo or conditioner, especially if you find your hair to be sensitive to hair toning treatments.

Our hair treatments are designed for all hair types, including color-treated hair. Clarity Reset Demineralizer Pre-Shampoo has also been consumer-tested with people who have color-treated hair.

Is Silverist compatible with keratin or hair "Botox" treatment aftercare?

Generally, yes; however a common aftercare concern is sodium chloride. Our formulas are sulfate-free, but our shampoo and conditioner contain small amounts of sodium chloride. If your stylist recommends avoiding it entirely, then it’s best to avoid those two products.

Our Holistic Benefits Leave-In Hair Serum and Clarity Reset Demineralizer Pre-Shampoo are formulated without sodium chloride.

Are these products good for curly, textured, or wavy hair?

Our products have been developed for and tested on all hair types, from 1A to 4C.

Are Silverist products allergy-safe/hypoallergenic?

We do not specifically test for individual allergies or claim that our products are hypoallergenic. While we adhere to a strict clean ingredient policy and each formula undergoes dermatologist-led safety-testing, an allergic reaction is still possible.

We disclose our full ingredient lists, including all fragrance components, on each product page. If you have known allergies, please review these carefully before use.

Why sulfate-free matters for your hair and what to expect?

Sulfates, such as Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES), are commonly found not only in shampoos but also in dish soaps and household cleaners. These powerful surfactants are great for cutting through grease and grime, but on your hair, they can be overly harsh, stripping your scalp and hair of its natural oils.

Switching to sulfate-free products offers a gentler alternative that helps maintain your hair’s moisture and condition, especially for natural silver grays. If you're currently using a product with sulfates, you might notice a softer, less foamy lather that what you're used to. This is part of a more gentle cleansing process that does not strip your hair and scalp of natural oils it needs to be in its best condition.

If you feel your hair needs it, a second cleanse can help ensure all impurities are removed and allow your hair and scalp to better absorb nourishing ingredients. With the second wash, you may also notice a richer lather and that fresh, clean feeling—without the harsh effects of sulfates.

Why would I switch to a silicone-free product and what to expect?

Silicones, like Dimethicone, and Cyclopentasiloxane, are common in conditioners and shampoos, providing a smooth, silky feel that helps with detangling and adds shine. However, silicones are synthetic ingredients that coat the hair, acting like a plastic barrier. This layer blocks moisture and nutrients from penetrating the hair. Over time, they can create build-up on the hair that becomes especially noticeable on natural gray silvers.

Switching to silicone-free products allows your hair to absorb moisture and nutrients again, but if you are currently using a silicone-based product, it may take 5-7 washes for the silicone layer to fully wash away. During this time, your hair might feel drier or less silky, but that’s because you’re shedding the synthetic coating. As your hair adjusts, the natural hydration from clean ingredients will restore softness and shine without the buildup.

Are the products fragrance-free?

All Silverist formulas are free of artificial fragrance and contain naturally derived fragrances only. We list every ingredient on each product page, including all fragrance components, rather than using the umbrella terms “fragrance” or “parfum.”

Does Silverist test on animals?

No, all our products are cruelty-free. We are a Leaping Bunny Certified brand.

Are these formulas alcohol free?

Stearyl and cetyl alcohols are non-drying fatty alcohols that are included in our formulas for their excellent moisturizing and conditioning benefits for the hair. They help to nourish and smooth the hair. Isopropyl alcohol does appear in our conditioner formula as a minor ingredient as it is part of a blended ingredient complex that includes the use of a small amount of isopropyl alcohol as a solvent.

Are the formulas gluten-free?

While we do not add gluten to our formulas, Silverist formulas are not certified gluten-free. We do not perform additional gluten-free testing. If you are concerned about a gluten reaction or allergy, we recommend you do a patch test prior to use and consult your physician.

Can you tell me about the bottle material?

The aluminum bottle made in the USA, BPA-free and fully recyclable.

Where do you ship?

Currently, orders placed directly through Silverist.com ship within the USA only.

International customers may be able to purchase official Silverist products through our Amazon storefront.