Lustrous Rituals Buildable Tone Shampoo
Description
It's Not Another Purple Shampoo.
This soft gray toning shampoo delivers a subtle infusion of high-purity pigments to your hair, countering yellowing and brassiness every time you wash. Different from a purple shampoo, this is a well calibrated dose of toning for your hair that builds over time to brighten and maintain translucent tones of silver, without staining or drying. Works on all shades of grays, whites, and blonde tones too.
This sulfate-free formula lathers into a gentle foam that cleanses without stripping, maintaining the integrity of every strand.
Rejuvenate shine, moisture, and smoothness. Nourish and condition the scalp.
Developed for Silver Hair. Tested with Silver Hair.*
Dermatologist Tested.
*Consumer tested with over 100 women with at least 30% natural gray hair.
Benefits
How to Use
Ingredients
How to Recycle
Ready to recycle? Rinse out any leftover product, and your aluminum bottle is good to go in the recycling bin. Pumps cannot be recycled at this time because they are made of mixed materials, so please dispose of them properly.
Cruelty Free
No Artificial Fragrance
Silicone Free
Sulfate Free
Complete the look:
- Margery H.Verified BuyerRated 5 out of 5 starsYesterdayWonderful!
The low lathering was a surprise, but this shampoo leaves my hair clean and bright. The silvers are popping! And the scent is fresh, not at all overpowering.
Silverist8 hours agoThank you for your review and sharing your experience! We are so happy to hear how bright and clean this is leaving your silver hair! It is a sulfate-free shampoo so it creates more of a gentle lather. A tip to increase the foaming effect with sulfate-free shampoos is to make sure you apply to wet hair and add more water as you lather.
- Mireya O.Verified BuyerRated 5 out of 5 stars3 weeks agoAbsolutely Love it!
At first I was skeptical as I followed every step per the product instructions for 3 washings in 2 weeks.
Normally when we apply shampoo and conditioner, it goes from the hair ends to the scalp. Well, this system was the opposite.
I can tell you that these products really worked and delivered what was stated:
clean, well nourished, soft hair & scalp, and not greasy at all.
The 3-step system truly helped neutralize the yellow and brassiness of my silver hair that styling tools and sun exposure do to my silver locks.
Also, I this product only has gray buildable tones, so you won’t be left with purple toned hair.
I highly recommend using this system.
- Kim M.Verified BuyerRated 4 out of 5 stars1 month agoTones Down Brassiness
We have a lot of chlorine and hard water where I live and it tends to dull my hair and bring out yellow in it. This shampoo seems to offset it and make the most of my silvers. I find it does tend to dry my fine, wavy hair out a bit, so a good conditioner is essential.
Silverist8 hours agoThank you for your thoughtful review! We're so glad Silverist shampoo is helping to counteract the effects of chlorine and hard water, bringing out the best in your silvers. Our formula is designed to be hydrating, with ingredients like Hyaluronic Acid, Sunflower Seed Oil, and Hydrolyzed Rice Protein, but hard water can sometimes make hair feel drier. It’s also possible that your hair is adjusting to a new shampoo. The suggestion of a good conditioner is always a great complement, and we’d love to hear how your hair feels after continued use. We truly appreciate your feedback and are so happy to have you as part of the Silverist community!
- Lilia C.Verified BuyerRated 5 out of 5 stars1 month agoIt Tones your Silver Strands
I was very pleased to see my silver strands catching up a subtle brightness that I was able to see despite my salt and pepper hair.
- Di E.Verified BuyerRated 5 out of 5 stars1 month agoThe Sensible Silver Shampoo
This is my FAVORITE Silver Shampoo ever—and I have tried many. This Shampoo has a subtle buildable Gray color to neutralize the yellow and brassy color we can get from Sun and Heated Styling Tools. Just say no to the Purple! My hair is left soft, shiny, natural color after using this product!
FAQ'S
Could I use Silverist products even if I don't have gray or silver hair?
Silverist products are crafted for natural gray hair, focusing on the unique needs of silver strands. However, the products have been tested on all hair types and can absolutely be used even if you don't have natural gray hair.
If you share concerns like moisture, shine, smoothness, scalp care, or heat protection, Silverist formulas may work for you.
The Lustrous Rituals Buildable Tone Shampoo is the most suitable for gray, silver, and blonde stranded hair.
Are Silverist products safe to use on color-treated hair?
Yes, Silverist formulas are free of harsh ingredients and non-stripping to your hair. If you are dyeing your hair to cover grays, your hair is still gray underneath. Silverist formulas provide conditioning and nourishing to your hair and scalp while being gentle to any hair dyes present.
Why sulfate-free matters for your hair and what to expect?
Sulfates, such as Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES), are commonly found not only in shampoos but also in dish soaps and household cleaners. These powerful surfactants are great for cutting through grease and grime, but on your hair, they can be overly harsh, stripping your scalp and hair of its natural oils.
Switching to sulfate-free products offers a gentler alternative that helps maintain your hair’s moisture and condition, especially for natural silver grays. If you're currently using a product with sulfates, you might notice a softer, less foamy lather that what you're used to. This is part of a more gentle cleansing process that does not strip your hair and scalp of natural oils it needs to be in its best condition.
If you feel your hair needs it, a second cleanse can help ensure all impurities are removed and allow your hair and scalp to better absorb nourishing ingredients. With the second wash, you may also notice a richer lather and that fresh, clean feeling—without the harsh effects of sulfates.
Why would I switch to a silicone-free product and what to expect?
Silicones, like Dimethicone, and Cyclopentasiloxane, are common in conditioners and shampoos, providing a smooth, silky feel that helps with detangling and adds shine. However, silicones are synthetic ingredients that coat the hair, acting like a plastic barrier. This layer blocks moisture and nutrients from penetrating the hair. Over time, they can create build-up on the hair that becomes especially noticeable on natural gray silvers.
Switching to silicone-free products allows your hair to absorb moisture and nutrients again, but if you are currently using a silicone-based product, it may take 5-7 washes for the silicone layer to fully wash away. During this time, your hair might feel drier or less silky, but that’s because you’re shedding the synthetic coating. As your hair adjusts, the natural hydration from clean ingredients will restore softness and shine without the buildup.
Are the products fragrance-free?
All Silverist formulas are free of artificial fragrance and contain natural fragrances only. Silverist's signature fragrance is designed to boost the mood and nourish the hair and scalp. The natural ingredients that give the product its scent are citrus, apple, green parsley, geranium rose, lily of the valley, rosemary, and sage clary.
Does Silverist test on animals?
No, all our products are cruelty-free.
Are these formulas alcohol free?
Stearyl and cetyl alcohols are non-drying fatty alcohols that are included in our formulas for their excellent moisturizing and conditioning benefits for the hair. They help to nourish and smooth the hair. Isopropyl alcohol does appear in our conditioner formula as a minor ingredient as it is part of a blended ingredient complex that includes the use of a small amount of isopropyl alcohol as a solvent.
Are the formulas gluten-free?
While we do not add gluten to our formulas, Silverist formulas are not certified gluten-free. We do not perform additional gluten-free testing. If you are concerned about a gluten reaction or allergy, we recommend you do a patch test prior to use and consult your physician.
Can you tell me about the bottle material?
The aluminum bottle made in the USA, BPA-free and fully recyclable.
Where do you ship?
Currently, we offer shipping within the USA only, but we're excited to be working on global shipping coming soon! Stay tuned for updates.
